Branding to pilot an awareness campaign encouraging eligible voters in five boroughs in the UK to bring ID to the polling station
The challenge
Following extensive audience testing, I used friendly illustrations to create a positive and accessible look with the required ID document at the forefront. Simple, memorable instructions assert the actions local people needed to take to vote.
The solution
Our campaign made the point clear: you now need to bring ID to vote. Following extensive audience testing, we used friendly illustrations to create a positive and accessible look with the required ID document at the forefront. Simple, memorable instructions assert the actions local people needed to take to vote.
