A clear identity to support the investment of a world-leading economic area between Oxford, Milton Keynes and Cambridge
The challenge
The Oxford-Cambridge arc is a globally significant area, home to scientific innovation and economic opportunity. Investment is transforming the arc into a world-class economic hub and a beautiful place to live and work. We were asked to create a brand for the arc that conveys a sense of national pride, evokes innovation, and shows collaboration between government, businesses and the local economy. Agency – Design102
The solution
I designed a professional, flexible brand that captures the potential of the Ox-Cam arc across social media, policy papers and an animation. The central graphic device consists of an abstract O and C which form a lightburst shape. It is combined with a map graphic which represents important locations in the Ox-Cam arc and highlights the connections and opportunities that will lead the arc into the future.
